We wanted to build off the success of Prime Tandem, keeping the same hard hitting value messaging, increasing the branding but more importantly creating a platform which all future Prime Video content could be added in to. This has proved to be one of Prime’s most successful European campaigns running everywhere from the UK, Germany, France, Italy, and Spain to Poland, the Netherlands, and Turkey. It as even begun to be picked up internationally, running in Brazil with other locations continue to explore using it.
My role: Creative Lead
The success of Dual Benefits meant that I was tasked with coming up socially native versions. I lead a socially native agency, creatively directing them, pushing on and refining storyboards, transitions and choosing the perfect director for the spot. We ended up with simple, and punchy, transition based native videos that speak to the broad range of Prime members and how they use Prime and Prime Video. These videos have already proved themselves, outperforming previous iterations of Dual Benefits socials.