We wanted to build off the success of Prime Tandem, keeping the same hard hitting value messaging, increasing the branding but more importantly creating a platform which all future Prime Video content could be added in to. This has proved to be one of Prime’s most successful European campaigns running everywhere from the UK, Germany, France, Italy, and Spain to Poland, the Netherlands, and Turkey. It as even begun to be picked up internationally, running in Brazil with other locations continue to explore using it.
My role: Creative Lead