Feel Like a Big Deal, is a strategy that I created for a global event in 2022: the Prime Early Access Sale.
It was an integrated campaign across TV, Radio, OLV and Social and was focused on making our customers feel like a big with access to exclusive, early deals. The campaign ran in UK, US, Mexico, Canada, Germany France, Italy and Spain.
The campaign proved to be such a success that it was used for our biggest sales event Prime Day in 2023 (across even more countries including Poland, Sweden and Turkey), and the new Prime Early Access Sale called “Prime Big Deal Days”. Once again that campaign and strategy continued to be so successful that it’s running for both events in 2024!
My role: Creative Lead
We even worked with VFX TikTok sensation Caleb Natale to create some silly bespoke social videos.