How do we let potential and current Prime Members that there’s more to the membership than meets the eye? After all a surprising amount of Prime members just use delivery or just use Prime Video…
And so tandem was born, a way of reinforcing brand linkage, and highlighting membership value. It would originally sit in the same ad-break as a Prime Video trailer, reminding customers that they’d get fast delivery along with their unmissable entertainment. However, the spots soon proved that they could stand on their own, and the format remains one of the most efficient and effective TV spots Prime has put out!
My role: Live Action Director (Football), Animation Co-Director, Creative