Working for Allianz during a time of strategic and upper management reshuffling was a challenge, but it did allow us the opportunity to pitch a lot of ideas and to constantly reassess and try to push what we were doing.
A stand out moment was working with FC Barcelona to create a GIF generation microsite: “#GIFBACK”.
For the #GIFBACK campaign we wanted to “give back” to fans of FC Barcelona. We got the stars of FC Barcelona to encourage “those who dare” to create bespoke motivational gifs to send to their friends, letting them know whatever their goals, Allianz and FC Barcelona were with them.
A great deal of our work at Allianz was to help with branding and a tonal shift that Allianz wanted to achieve. This meant that we got to pitch a huge variety of new and different ideas from getting to write a “Be Sure” song or using their sponsorships and collaborations in creative ways.
Idea and Lyrics: Javed Jasani
Creative Direction: Jorge Teixeira, Dr Stephan Vogel
Copywriter: Javed Jasani
Art Director: Jane Marukhina
Creative Director: Jorge Teixeira