To celebrate our sponsorship of UEFA Women’s Football we worked on a brand campaign with adam&eveddb.
The campaign was a testament to the drive and grit of women athletes.
Football is more than just a sport. It's no surprise that 94% of C-Suite level women have played sports at a young age. The highs and the lows, the need for resilience and determination, the building of team work and self confidence… all these things come together to forge these women into leaders.
That’s why Amazon was incredibly proud of supporting women’s football, with the campaign “The Grit”. The idea of “You bring the grit. We bring the stuff,” showed how Amazon could play a role as a the perfect companion of girls’ and women’s football providing everything these footballers needed on and off the pitch.
My role: Creative (Amazon)
